Solving Canada’s Challenges With the Circular Economy
Canada’s Biggest Challenge #3: Productivity, Innovation & Competitiveness
The linear “take-make-waste” model undermines productivity and innovation by relying on finite resources, generating waste at every stage, prioritizing incremental improvements, and, thus, stifling the development of disruptive technologies, processes, and business models. To address this challenge, we must unlock new value streams, foster innovation, and boost productivity across industries.

How the Circular Economy Can Boost Productivity and Innovation
- Maximizing resource efficiency through strategies like recycling, remanufacturing, and designing for longevity reduces waste and ensures that materials retain their value, increasing overall productivity
- Catalyzing new business models, like product-as-a-service and material recovery systems, create new revenue streams and market opportunities
- Driving technological advancements in areas like bio-based materials, digital tracking of resources, and automated disassembly systems improve operational efficiency and open doors to new industries
- Fostering job creation across various skill levels and regions increases productivity and provides income for households across the country
Case Study
Making More of Waste
Trois-Rivières–based Waste Robotics integrates advanced waste handling processes, computer vision, deep learning algorithms, and state-of-the-art robotic technologies to enable smaller, more precise, safer, and more profitable waste recycling facilities.
Case Study
Changing the Game for PlasticsMississauga-based erthos is reimagining the building blocks of plastics through sustainable, bio-based, compostable feedstocks and leveraging a proprietary machine learning AI platform that streamlines complex R&D processes.
A Call to Action
Circular productivity and innovation require bold action. Policymakers must prioritize circular R&D investments and create frameworks that encourage collaborative ecosystems. Businesses should reimagine their value chains, embracing circular practices that enhance efficiency and inspire creativity. For innovators, the circular economy is a frontier of opportunity and a catalyst for progress.


